Essential Guidelines for IEMT Practitioners – Marketing and Efficacy Claims

Dear IEMT Practitioners,

We hope this message finds you well. As an esteemed part of the Association for IEMT Practitioners, your contribution to the growth and reputation of Integral Eye Movement Technique (IEMT) is invaluable. In light of this, we are writing to you today to address an area that is increasingly being brought to our attention - the communication of IEMT's efficacy in our marketing and public relations.

In our collective mission to improve lives, it is crucial to communicate the benefits of IEMT in a responsible, ethical, and realistic manner. As IEMT practitioners, we understand the substantial impact of our work and the difference it can make in the lives of individuals dealing with a variety of mental health and physiological conditions. However, it is important to remain conscientious of the manner in which we present these benefits to the public.

Please refrain from making specific health claims that indicate IEMT as a definitive 'cure' for conditions such as anxiety, PTSD, or any other illnesses. We must emphasise that IEMT is reportedly beneficial, as experienced and shared by many practitioners and clients alike, rather than it being a guaranteed solution.

The propagation of inflated marketing claims, including portraying IEMT as a miracle cure-all, risks devaluing our discipline and inviting criticism from detractors. It's vital that we learn from past instances, such as those within the NLP community, and strive to communicate our work with integrity and accuracy.

IEMT is increasingly being recognised and accepted worldwide by healthcare professionals and organisations. Our continued efforts, diligence, and responsible conduct have been instrumental in this progress. Let's strive to maintain the momentum, and avoid any actions that could tarnish the reputation we have worked so hard to establish.

We appreciate your cooperation in this matter and trust in your commitment to uphold the highest standards of professional conduct. We have complete faith that our collective actions will continue to inspire trust, respect, and acceptance for IEMT, worldwide.

Thank you for your understanding and for the vital work you do. Please feel free to contact me if you have any questions or need further clarification regarding this matter.

Warm regards,

Andrew T. Austin
Director, The Association for IEMT Practitioners