Integrating IEMT into Hypnotherapy: Highlights from Matt Kendall’s Keynote at the IHA Conference

In May 2025, Matt Kendall - an Advanced IEMT Practitioner and Approved IEMT Trainer - delivered a compelling keynote presentation at the International Hypnotherapy Association’s annual conference. His 90-minute session, titled "How to Integrate Eye Movement Techniques (IEMT) into Your Hypnotherapy Practice: An Introduction to Integral Eye Movement Technique," was met with enthusiastic engagement from a diverse audience.

While the majority of attendees were practicing hypnotherapists, the presentation also attracted professionals trained in other therapeutic modalities such as EMDR, CBT, and person-centred therapy. Matt provided an in-depth overview of the IEMT model, its principles, and its practical applications in therapeutic contexts.

A core component of the session was the introduction of "the K-Pattern," a foundational IEMT technique. Participants were guided through the method and encouraged to practice in pairs. The live demonstrations yielded impressive results: almost all participants experienced a meaningful shift in their emotional response to a previously distressing memory using the eye movement protocol.

Matt concluded the session by sharing real-world case studies from IEMT practitioners who have successfully integrated the modality into a wide range of professional practices. These included counselling, personal training, NHS mental health services, and psychotherapy, demonstrating the adaptability and efficacy of IEMT across disciplines.

To learn more about Integral Eye Movement Technique and how to become a certified practitioner, visit www.iemtpractitionertraining.com.